Broadcasting & Cable - July 27, 2008

Something unusual is happening in Myrtle Beach, S.C.: Raycom Media is raising a new NBC affiliate, WMBF. It is what many are calling the first built-from-scratch digital television station in the U.S. Station creation is uncharted territory for most broadcasters, including Raycom. We've never done it from the ground up, says Raycom President/CEO Paul McTear. We're starting with a whiteboard.

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