Broadcasting & Cable - May 18, 2008
Cover Story
The CW: Targeting Young Women, and Hoping That Hype Starts to Sell
The CW may have achieved a place in the millennial Zeitgeist with Gossip Girl, its rabidly followed drama about Upper East Side prep school cruelty. But vast swaths of viewers have not been converted to the show's charms. New episodes of the show average just over 2.5 million viewers. The network would certainly like to see Gossip Girl ratings evolve in line with the show's buzz factor.
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- Bianculli Review
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- Editorial
- A Powerful Pipe
- People
- Fates and Fortunes
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- Special Report
- Syndication
- Technology
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