Broadcasting & Cable - September 30, 2007
Cover Story
Measuring 'Engagement’
Forget how many viewers watched a show, how it did among adults 18-49 or even live plus same-, three- or seven-day ratings. What advertisers really want to know is how many people care so deeply about their favorite shows that they race home to see them, or forget to skip through the commercials if they record them.
- Market Eye
- News
- Tom Green Gets TV Deal for Web Show
- Week 1: Get Over It
- EchoStar Now Slings
- Al Jazeera Unit Renews U.S. TV Push
- BC Beat
- BC Beat
- BC Week
- Where to be and what to watch…
- Fast Track
- New Front In Cable-Telco War: B2B
- FCC Profanity Crackdown In Limbo
- Correction
- Fall Premiere Week: Some Hits, Misses But No DOAs
- Station to Station
- Florida News Networks Turn 10
- Take Five
- Telemundo’s Content King
- Washington Watch
- FCC’s VNR Fine: More to Come?
- Opinion
- Editorial
- War and Warning
- Open Mike
- Open Mike
- People
- Fates and Fortunes
- Fates & Fortunes
- Fifth Estater
- Joe Donnelly: The Art of the Dealmaker
- Special Report
- Syndication
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