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Broadcasting & Cable - September 30, 2007

Cover Story
Cover Image for 2007-10-01
Measuring 'Engagement’

Forget how many viewers watched a show, how it did among adults 18-49 or even live plus same-, three- or seven-day ratings. What advertisers really want to know is how many people care so deeply about their favorite shows that they race home to see them, or forget to skip through the commercials if they record them.



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