Broadcasting & Cable - July 15, 2007
Cover Story
Food's New Recipe For SUCCESS
In striving to become a household name, television chef Giada De Laurentiis has three crucial ingredients beyond sheer talent: charm, business savvy and a hot show on Food Network. The ratings for her signature series, Everyday Italian, have grown steadily since its 2003 premiere, thanks in large part to the Scripps-owned network's commitment to market it.
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