Broadcasting & Cable - July 16, 2006

When viewers take the time to hunt a video-on-demand version of the Discovery Channel's popular Deadliest Catch reality series, it's because they really want to see it. And that “opting-in” choice makes the sole sponsor, drugmaker GlaxoSmithKline, pretty sure those viewers will watch its commercials.

• Deals
• Deals

• Feature
• Cover Story
• In Demand: Hot Movies
• The More They Know
• Meeting the Demands of On-Demand

• Market Eye
• Hanging Tough in Motown

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• Talk Back at 6
• Dear Diary, Farewell
• Ratings Down When Americans Lose
• BC Week
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• Critics Shrug at New Media
• Fast Track
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• Flash!
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• Money Talks
• More Viewers, Better Shows, Advertisers
• Take Five
• Cable's Biggest Fan
• The Robins Report
• Summertime Blues
• Washington Watch
• At Last, FCC OKs Adelphia Deal

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• Couric Listens to America

• People
• OBITUARIES
• Fates and Fortunes
• Fates & Fortunes
• Fifth Estater
• The Alt Programmer

• Syndication
• Laughs for Daytime