Broadcasting & Cable - February 28, 2005

As the networks and media buyers prepare for battle in the upfront ad market, the victor's spoils won't be much: An early survey of the field reveals only modest growth. And most of that will likely go to cable, leaving some broadcast networks scratching for gains. Early assessments of the marketvery early indicate that upfront advertising commitments to national broadcast, cab...

• Deals
• Deals

• Feature
• Upfront Forecasters Are All Wet

• Market Eye
• Winner’s Circle

• News
• Advocacy Ads: Easy Money?
• Learning Curve
• February Roundup
• Viacom's Big Bath
• BC Week
• Where to be and what to watch...
• Fast Track
• Fast Track
• Flash!
• Flash!
• Money Talks
• Rumors and Other Tales
• Station to Station
• Station to Station
• Washington Watch
• Washington Watch

• Opinion
• As 'Blue’ Fades to Black
• Airtime
• Why 'Frontline' Used Bad Language
• Editorial
• No “Amen” for House Bill
• Open Mike
• Open Mike

• People
• Obituary
• Fates and Fortunes
• Fates & Fortunes
• Fifth Estater
• Prince Fights for His 'Dreams'

• QA
• Drama Queen
• 'Race’ to Victory

• Special Report
• Golden Mike Award
• Foundation Is a “Godsend” for Those in Need
• Percy Sutton: Hard Work Led to Major Rewards
• Local Legends
• In Boston, Locals Know WCVB Is There for Them
• The Most Sleep-Deprived Guy in Town
• Building a Reputation
• NAB Buyer Guide
• Buying in Bulk
• ABC on the HD Lookout
• Filling the Gaps
• Easy Does It
• What in the World?
• Fox Hunting
• To Vegas, With Money and a Plan

• Syndication
• In Focus
• Drive My Car

• Technology
• Sony Wants To Command HD Market
• QA
• Rev Up