Broadcasting & Cable - November 14, 2004

The home-video business has been using “watermarking” for years to nab video pirates, but TV content providers are now using the technology proactively, to keep tabs on end-users. Studios put watermarksthe video equivalent of the hidden mark in paper documentsto help verify authenticity, so that they can prevent bootlegging of Hollywood hits.

• Advertising
• Will Madison Avenue Be Bushwhacked?

• BnC People
• Fates and Fortunes
• Fates & Fortunes
• Fifth Estater
• Richer Drives Digital Revolution

• Deals
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• Honor Roll Grows at Glittery B&C Gala
• For ADULTS only

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• Station to Station
• Is FCC Killing Private Ryan?
• The Robins Report
• Props to Moonves and CBS

• Opinion
• The Season of Mystery
• Airtime
• The Staggering Cost of Copyright Theft
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• Saving Barney Fife
• Two Cents
• TWO CENTS

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• Just the MAM Facts

• Syndication
• SYNDIE INSIDER
• Up the Ante

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• Telco Challenge
• The Master Builders