Broadcasting & Cable - May 23, 2004

When it comes to phone service, Verizon Wireless's "Test Man" says it all: "Can you hear me now?" More to the point, customersand companiesheard the FCC. Once it mandated that users could keep their mobile phone numbers after switching carriers, the ad wars escalated. That's why major media buyers, as well as network sales execs, expect the category to account for at least $800 mi...

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