Broadcasting & Cable - April 11, 2004

Car ads, like car salesmen, run the gamut from sleek to tacky. But the days of automakers' trumpeting huge "sell-a-thons" and 0% financing in brash TV ads are disappearing. Now Detroit and its global counterparts favor subtler enticements. These days, design is all. Market focus is key. Automotive companies are stressing new- model pizzazz, while sharpening their pitches to target age, gender, ...

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