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Broadcasting & Cable - March 15, 2004

Cover Story
Future Perfect

NAB is a treasure trove of state-of-the-art inventions. Attendees are wowed by the cost savings of a new transmitter, enamored of a slick editing system. But such ROI wizardry pales next to traffic and sales automation. Put a traffic system in place and enjoy smoother on-air operations, fewer make-goods for advertisers, and more-streamlined operations.



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