Broadcasting & Cable - February 9, 2004
Cover Story
Where the Advertising Action Will Be
If you want to know where ad spending is heading this year, follow tech and the male libido. Experts expect a big spike in advertising for Viagra-like pharmaceuticals (that already started with Super Bowl spots), for cell phones, for discount retailers and home-improvement stores battling for market share, and for big-box stores that are finally seeing a boom in the DTV market.
- Business
- Voom Looks at Big Price Cuts
- Changing Hands
- Changing Hands
- Editorials
- Time Out
- Airtime
- FCC's Pending Digital Folly
- Open Mike
- Open Mike
- Two Cents
- Two Cents
- People
- Fifth Estater
- Musician Wannabe Turned TV Engineer
- Fates & Fortunes
- Programming
- It's a Developing Picture
- Can't Stop Idol, So Rival Nets Try To Just Slow It Down
- Syndie Insider
- Market Focus
- A Two-Station Race
- Syndication Watch
- Phil's New 'Family'
- TV Buyer
- Edd and Flow
- Price Hikes for Prime Syndie
- Top of the Week
- Premium Networks Take a Hit
- Hollywood Cash and Kerry
- Black History Month Inspires Cable Nets
- Janet's Real Fallout
- Sexy Halftime Stunt Has Affiliates Fuming
- FCC Rules at Stake in Philly
- In PBS We Trust, According to PBS Survey
- Nielsen Has Its Eye on TiVo Subscribers
- Breaking...
- Breaking…
- Fast Track
- Fast Track
- In the Loop
- In the Loop
- Q and A
- Gerster's Advice: Wise Up
- Station Break
- Station Break
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