Broadcasting & Cable - February 8, 2004

If you want to know where ad spending is heading this year, follow tech and the male libido. Experts expect a big spike in advertising for Viagra-like pharmaceuticals (that already started with Super Bowl spots), for cell phones, for discount retailers and home-improvement stores battling for market share, and for big-box stores that are finally seeing a boom in the DTV market.

• Business
• Voom Looks at Big Price Cuts
• Changing Hands
• Changing Hands

• Editorials
• Time Out
• Airtime
• FCC's Pending Digital Folly
• Open Mike
• Open Mike
• Two Cents
• Two Cents

• People
• Fifth Estater
• Musician Wannabe Turned TV Engineer
• Fates & Fortunes

• Programming
• It's a Developing Picture
• Can't Stop Idol, So Rival Nets Try To Just Slow It Down
• Syndie Insider
• Market Focus
• A Two-Station Race
• Syndication Watch
• Phil's New 'Family'

• TV Buyer
• Edd and Flow
• Price Hikes for Prime Syndie

• Technology
• Thomson Targets HD Production
• FNC Takes Its Studio Along

• Top of the Week
• Premium Networks Take a Hit
• Hollywood Cash and Kerry
• Black History Month Inspires Cable Nets
• Janet's Real Fallout
• Sexy Halftime Stunt Has Affiliates Fuming
• FCC Rules at Stake in Philly
• In PBS We Trust, According to PBS Survey
• Nielsen Has Its Eye on TiVo Subscribers
• Breaking...
• Breaking…
• Fast Track
• Fast Track
• In the Loop
• In the Loop
• Q and A
• Gerster's Advice: Wise Up
• Station Break
• Station Break

• Washington
• Bidders Plunk Down $119 Million For New Terrestrial TV Service
• Capital Watch