Broadcasting & Cable - March 2, 2003

Most of the money that pours into television flows through a handful of media agencies that help allocate the advertising dollars among media and then actually make the buys. Here, Broadcasting mp; Cable identifies the top 10 TV spenders in the U.S. and the people who run them. Because not all the firms had 2002 figures ready by deadline, we rank them by 2001 totals.

• Business
• War Fears Prompt Advertiser Caution
• Changing Hands
• Changing Hands

• Editorials
• Editorials
• Airtime
• Disguising Ads as the Local News
• Jessell's Column
• Can't It Be Fun, Too?
• Open Mike
• Open Mike

• People
• Facetime
• Facetime
• Fates and Fortunes
• Fates & Fortunes
• Fifth Estater
• Remaking Meredith on the Cox Model

• Programming
• February Heated Up for Cable News
• In Reality, It Was the Weirdest Sweeps Ever
• Cable's Trio Buys KTLA-TV Eyeballs
• Syndie Insider
• Market Focus
• An Emphasis on the Beach
• Syndication Watch
• Matthews' Steady Rise

• TV Buyer
• CBS Scores With NCAA Deal
• Nielsen Grows Local People Meter
• Cartoon Nabs WB Kids Sales
• Ebb and Flow
• '02 Network Sales Up 8.3%
• Hot Spots
• Hot Spots

• Technology
• Surround Era Under Way
• Tandberg Offers Pretty Pictures, Prettier Features
• Towers Still Seek a Home
• Cutting Edge
• Cutting Edge

• Top of the Week
• Buyers Swing at SNTA's First Pitch
• ABC, Fox Make Early Renewals
• Cable Has a Steady Month
• Mr. Rogers' 'Hallowed Ground'
• Comcast Sure on Rebuilding AT&T Ops
• Latest Prime Suspect In FCC Coup: Powell
• All the Right Moves
• Scoop Goes Up in Flames
• Cable Giant Aaron Dead
• Cablevision Still Says No to YES
• KPIX-TV Is S.F. Sweeps Victor
• Breaking...
• Breaking…
• Fast Track
• Fast Track
• In the Loop
• In the Loop
• Station Break
• Station Break

• Washington
• Capital Watch
• Panel Finds Media Emergency Alert System Needs a Big Fix