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Broadcasting & Cable - December 9, 2002

Cover Story
N.C.'s Comeback Market

The Greensboro-High Point-Winston Salem, N.C., market had a great run in the late 1990s, with TV market revenue rising from $75 million to nearly $90 million in 2000. Last year, though, it fell off 18%. This year has seen a good comeback so far, say local execs, who believe the market's best years are ahead.



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