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Broadcasting & Cable - November 24, 2002

Cover Story
Solid Year, Solid Forecast

Cable operators are wrapping up a year of solid gains for local ad sales, and anticipate an even stronger one in 2003. Large and mid-sized MSOs estimate their 2002 local advertising revenue will climb 11 to 16 percent over that of a year ago. National spot, propelled by enormous increases in political spending across the country, will come in anywhere from 19 to 21 percent up over 2001.



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