Broadcasting & Cable - July 14, 2002

During the Winter Olympics on NBC, one brief on-screen graphic urged viewers to click on ShopNBC.com to buy an official Olympic beret. It wasn't much of a plugjust a visual that lasted a few secondsand NBC marketers expected that, if they were lucky, about 10,000 viewers would visit the Web site to order.

• Business
• Changing Hands
• Changing Hands

• Editorials
• PTC, bad dog!

• People
• Facetime
• Facetime
• Fates and Fortunes
• Fates & Fortunes
• Fifth Estater
• In the family business

• Programming
• Bozell's $3.5M apology
• King picks up pace in syndie
• A taste for the non-traditional
• Station Break
• Station Break
• Syndication Watch
• Going to EX-treme

• Technology
• Calling on experience, vision
• Weather in your palm
• S-A cuts workforce by 30%
• DTV picture clouds over

• Top of the Week
• ACLU joins access fight
• Defending their analog lives
• The week that was
• A second look at ad spending
• Cable industry's stubborn woes
• FCC tries, tries again
• Liberal, and proud of it
• Adelstein takes a step
• Two approaches to affil pacts
• B and C Eye
• B&C Eye

• Voices
• Open Mike
• Open Mike

• Washington
• Regulation Watch
• Reg review is spring-loaded
• Still a political football