Broadcasting & Cable - June 16, 2002

In January, a team of staffers from the Television Bureau of Advertising (TVB) went down to Philadelphia for a special meeting with local advertisers and agencies. You know the drill. Usually, such presentations by the trade group would be focused on touting the strength of local broadcast stations' ability to deliver the consumers whom supermarket and furniture retailers want to bring into the...

• Business
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• Cover Story
• The hard way

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• Fifth Estater
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• Station Break
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• Special Report
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• Technology
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• Copy protection—or bust
• Van builders merge
• Cutting Edge
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• Top of the Week
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• Free ads for pols?
• Bush talks broadband
• The week that was
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• B and C Eye
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• Washington
• NAB to fight fees
• IN BRIEF
• IN BRIEF