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Broadcasting & Cable - May 19, 2002

Cover Story
THE WB: Pitching to the belly-ring/tattoo demographic

The Plan It may not be the most elegant way to describe the mission of The WB, but, at its upfront last week, President and COO Jed Petrick put it in a simple framework. "There are 80 million viewers under 20 years old. That's a lot of belly rings and tattoos." The network that has broadcast prime time's youngest-median-age viewer (30) will introduce six series this fall (seven if you count Gil...



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