Broadcasting & Cable - February 3, 2002

When a 35-year-old man flops down on the couch, pets the dog and tunes in to watch The Agency on CBS Tuesday nights, he has a certain value. CBS will sell his eyeballs and those of other men 18-49 for about $43 a thousand (a thousand pair, of course). If he picks up a remote control, though, and surfs over to USA Network to watch Keanu Reeves save the bus passengers again in theatrical ...

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