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Broadcasting & Cable - January 7, 2002

Cover Story
In a tough market, selling started early

The 2002-03 TV buying season got off to a quick start last summer when a handful of Hollywood syndication studios announced the launch of several new high-profile series.Disney's Buena Vista syndication division green-lighted a daytime version of Who Wants to Be a Millionaire? (and, this fall, the prime time version began to sputter), and NBC's new syndication unit quickly rushed out a ...



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