Broadcasting & Cable - June 10, 2001
The snails have replaced the bulls. After last year's frenzied, $4.6 billion cable upfront, this year's advanced ad-sales market is soft and drawn out. Cable executives are trying to remain upbeat, waiting for the market to break. But the soft economy has advertisers wary, and, rather than commit in the upfront, they may test their luck in the scatter market.
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