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Broadcasting & Cable - April 29, 2001

Cover Story
Networks remain upbeat

Most observers believe the upfront season, the annual high-stakes mating ritual between advertisers and broadcast television networks, will generate fewer dollars this year than last year's record $8.2 billion. Maybe a lot fewer. "Spending is going to be down significantly," says Dan Rank, director of television and radio buying at Optimum Media Direction, which places more than $1 billion in...



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