Broadcasting & Cable - April 29, 2001
Cover Story
Networks remain upbeat
Most observers believe the upfront season, the annual high-stakes mating ritual between advertisers and broadcast television networks, will generate fewer dollars this year than last year's record $8.2 billion. Maybe a lot fewer. "Spending is going to be down significantly," says Dan Rank, director of television and radio buying at Optimum Media Direction, which places more than $1 billion in...
- Business
- AT&T's margin of error
- Changing Hands
- Changing Hands
- Editorials
- Interactive Media
- People
- Fates and Fortunes
- Fates & Fortunes
- The Fifth Estater
- 'I love television'
- Programming
- Breaking a taboo
- Fox News Sunday turns five
- Betting on Zoog
- Spanish expansion
- IN BRIEF
- IN BRIEF
- Station Break
- Station Break
- Syndication Watch
- Longer days, lower ratings
- Technology
- Top of the Week
- Caught on tape
- Broadband bill still alive
- More fallout from Dr. Laura
- Eddie went a-courtin'
- Slow Show at NAB
- Latin spin for Access
- Split shift for Blue
- Born at the USA
- Eyeball counting in Beantown
- B and C Eye
- B&C Eye
- Financial Wrap-up
- Financial Wrap-up
- IN BRIEF
- IN BRIEF
- IN BRIEF
- IN BRIEF
- Jessells Column
- Come together
- Voices
- Two Cents
- Two Cents
- Washington
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