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Broadcasting & Cable - May 22, 2000

Cover Story
The WB wants laughs

The WB extended not just one but a bouquet of olive branches to advertisers for last seasonas 20% ratings fall-off. Now it believes "comedy is critical to our long-term success, and it was a primary development goal for the year," explained The WB Entertainment President Susanne Daniels. One big strategy is to change urban comedies from Fridays to Sundays.



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