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Advertising

B&C provides the latest news on media buying agencies, marketing and ad sales in the TV industry

TV Guide In New Deal To Sell To Lionsgate
By Claire Atkinson - 01/05/2009
Company had agreed to sell to Allen Shapiro More

NBC To Air First 3D Super Bowl Ad Event
By Claire Atkinson - 01/05/2009
Spots to feature promos for Dreamworks and PepsiCo More
Reveille Pacts With General Mills For Cause Marketing Deal
By Claire Atkinson - 01/05/2009
Aims to fight hunger and fuel weight loss. More
CBS Is First Advertiser To Run Ad On Front Page Of New York Times
By Claire Atkinson - 01/05/2009
Ads for CBS Corp. properties will appear every Monday More
WADL Detroit Sues Petry Media
By Michael Malone - 12/22/2008
Adell says Earl Jones took him for $1.5 million More
Agency Looks To Split Super Bowl Ad Time
BY John Eggerton - 12/22/2008
Ad agency Cesario Migliozzi in discussions with NBC about buying co-op ad with eight advertisers. More
Local TV Up 1.2% in Q3
By Michael Malone - 12/19/2008
Strong political advertising contributed to the increase More
GE Capital Report Offers Good And Bad News For TV Stations
By Claire Atkinson - 12/19/2008
Sees new revenue streams growing long term More
Next »

PRODUCT WIRE

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Mel's Diner
Melissa Grego, Executive Editor, Broadcasting & Cable
December 17, 2008
Chuck Lorre's Comedy Ingredients: Corporate Chicken, Deep-Fried Running Shoes and A Dash of Bitterness
WHO: Chuck Lorre, creator/executive producer/writer, Two and a Half Men and T...
More

Fates & Fortunes
Kate Bacon, Contributor, Broadcastingcable.com
December 16, 2008
A Cold Day with Hot News, starting in Chicago
He’ll definitely have his hands full, especially if he were on duty today in Ch...
More

BC Beat
Joel Topcik, Senior Editor, Broadcasting & Cable
December 9, 2008
UBS Report: Disney's Thomas Staggs, Car Salesman?
By Claire Atkinson, Business Editor, B&C Who had Disney CFO Thomas Staggs down a...
More

BC Beat
Joel Topcik, Senior Editor, Broadcasting & Cable
December 9, 2008
WWP Group's Sorrell Tweaks Nielsen at UBS Confab
By Claire Atkinson, Business Editor, B&C As chief executive of WPP Group, the kn...
More

» VIEW ALL BLOGS

NBC has something to cheer about? Wow! Another reality show and yet their scripted ju...
Richard - 1/5/2009 6:37:43 PM PT
in response to Primetime Ratings: Football, Housewives Shine On Sunday

In the year 2000...Jimmy Fallon will bomb quicker than Chevy Chase after Lorne Michae...
Bob Smith - 1/5/2009 1:28:21 PM PT
in response to McHale for Late Night?

You never watch The Soup, and yr a Broadcasting & Cable columnist? I hope spaghetti c...
zeke - 1/5/2009 9:20:39 AM PT
in response to McHale for Late Night?

Jerry, vu esas la maxim bona! Gratuli de Tenerife (Kanarii, Hispania)...
Adrián Pastrana - 1/5/2009 6:27:54 AM PT
in response to 'Seinfeld' to Debut In HD

» VIEW ALL TALKBACK THREADS

B&C Washington bureau chief John Eggerton makes the case for resurrecting ABC's 'Schoolhouse Rock' educational series...with his rendition of 'The Preamble.'

John Eggerton Rocks the 'Schoolhouse' Preamble
B&C Washington bureau chief John Eggerton makes the case for resurrecting ABC's 'Schoolhouse Rock' educational series...with his rendition of 'The Preamble.'

B&C's Glen Dickson previews the MLB Network's high-def production facility ahead of the new network's Jan. 1 launch.

Broadcasting & Cable TechTalk: MLB Network's Opening Day
B&C's Glen Dickson previews the MLB Network's high-def production facility ahead of the new network's Jan. 1 launch.

» VIEW ALL PODCASTS

OnScreen Media Summit 2008
Images from the first annual Broadcasting & Cable/Multichannel News OnScreen Media Summit, December 2, 2008, at the Edison Ballroom in New York City. Photos by Jason Cruz.

Election Night at Fox News
B&C's Marisa Guthrie goes behind the scenes at Fox News Channel on Election Night 2008 -- Photos by Leslie Jean-Bart

B&C Hall of Fame 2008
Photos from the 2008 Broadcasting and Cable Hall of Fame at the Waldorf-Astoria in New York.

» VIEW ALL GALLERIES
» VIEW FEATURED GALLERY

BEN GROSSMAN: LEFT COAST BIAS

Left Coast Bias: Is Joel McHale A Late-Night Contender?
The host of E!'s 'The Soup' keeps coming up when industry players talk about the future of late-night TV
» More

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People On The Move

Fates & Fortunes
Broadcast ERIC ATCHLEY, account executive, KTVT Dallas-Fort Worth, has been promoted to new-business development manager, KTV

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